PSEB 10th Class Computer Notes Chapter 4 Web Development
The main purpose of a website is to deliver specific information to a target audience. The success of the website is measured in terms of the number of visitors to the site and the ease with which the visitors find the required information.
The target audience of the website also plays an important role. It may be purely for entertainment, educational, health, tour and travels; accordingly appropriate; content has to gather and interface has to design. Before design the interface, it is essential to layout the information structure of the site.
Before designing a website, it is necessary to do proper planning as in the case of buildfng a house. If you startibuilding your house without giving a thought of planning, the house may end up into an uncomfortable dwelling. Same way, for building a good website certain things should be taken care of.
The following things should be considered while planning a website:
- Purpose of website
- Target audience
- Website contents
- Blue print of a website
- Directory structure of the website
Purpose of Website
The initial stage of planning your website is to “Identity the Purpose of the Site”. It could be as follows:
- To educate people
- To entertain people
- To promote / sell a product
- To promote information on companies, products and sources, sports and games, travel and tourism, medicines and health.
- Having specific purpose is a necessary since it provides you with the guidelines on what should be put onto your site; what resources (Software, Hardware, and Manpower) are needs for the project etc.
Designing for the Audience
The next step is to “Identify the Target Audience”, their knowledge , background, interests and needs, age, gender, geographic location etc. Determining, who the visitors are likely to be crucial in deciding not only the general appearance (look and feel) of the site, but also the technology that might be used to build the site.
If the website is likely to have visitors who access from home, it is necessary to designate the papers with the understanding that users will have probably slow modem connections. On the other hand, if visitors are expected to be fans of music, rock band, then high-end technology such as Macromedia Flash, Animation with sound effects may be acceptable.
When the designer has decided to build a particular site, we will have to think about its work-strategy. The mode of works to carry out for achieving the goal is called work-strategy. Many kinds of information can be included in the website :
(a) Text information
(b) Audio or Voice information
(c) Video information.
Once the Purpose and Target Audience of the website are defined properly, organize the website contents. Put together any existing documents and pictures you want to work. For example, if it is a company website, you may want to assemble logos, company information, and product descriptions. While doing website content information, the following steps to consider:
Who will write or provide the text (contents). Some very basic contents might be:
- Who you are
- What you do
- How to contact you
- List of services and products
- Assemble photographs, logos
- Updating of text and other content to keep site fresh and content correct
Web Implementation Guidelines:
Choosing Domain Name:
Domain Name is the web address of a website. It is placed in database of server.
Domain Name Registration:
A domain name is a way to identify and locate computers connected to the Internet. When using the internet, you use a domain name when you type a web address, or URL. A web address would look something like given below:
Domain names are registered for a variety of reasons. Some build a website right away, or buy a name to build a site later, while others purchase domain names in order to protect a company name or trademark, and some register a domain name so they can have personalized e-mail addresses. You get a domain name from a domain name registrar. Accredited Domain Registrars in India are:
Choosing Web Server:
One of the keys to a successful online business is the web server. In order for a customer to see the products – or to see the page at all, for that matter – the server has to take the request for the web page and upload it from the disk where the file is. Therefore, if you don’t have the right server, nobody is ever going to see your page.
Organizing Web Page:
Organizing the website into specific sections and then providing links to those sections at the top of each page is an effective and simple way to make the website easy to navigate. The Webpage should be beautifully organized. So that it gives a balanced look. The size of the page is an important-point in organizing webpage.
Webpage should have a fine look so that one is attracted to read it. In a webpage with a good look designer should insert links graphics, animation, sound and video clips. The various contents in the webpage should give an impression of diversity and a beautiful view. Usage of proper font size/colour, background colour, table, graph etc. gives a good look to the site.
Validate the Code:
After designing all the webpages it is tested on the browser. No internet con¬nection is required for this test that is why it is named as offline test. In offline test first of all home page is opened in different browser. Then we check all the linked pages one by one. Designer should ascertain it here that all pages have a good appearance.
The website should be thoroughly tested to confirm that the design and page structure are displayed as intended. Specifically, view the website with the most popular browsers, including Chrome, Firefox, Internet Explorer, Opera, and Safari, as those browsers are used by the majority of people who are browsing the Internet.
Uploading the Site:
To make the site available to all the viewers on the internet is called Upload. To transfer. The webpages to the “Host” we need File Transfer Protocol (FTP) client. For this purpose first of all we set FTP programmer as Cute FTP. Then upload the file after coming online. The copy of the website on computer is called the local versibn, and the copy on the web host is called the production version.
When the site is uploaded online, next step is to test it online. Make the internet connection, open the browser, and type URL of the site. Check that all the links of the site are working property.
Utilize both Meta and ALT tags to ensure that the website not only appears in user searches but that pertinent keywords from the content of the website are dis¬played. Doing so will more likely attract searchers1’interests and will facilitate more visits to the website. ALT tags are merely a written description to go along with the pictures on the website, and so they are necessary’ to tell search engines and searchers what kind of pictures are there on the website.
Installing Website Analytics:
The statistics will enable to monitor the number of visits website receives, the amount of time visitors stay, the average number of page views for each visitor, and many other useful statistics. Making use of such software will enable to make adjustments to the website to increase its effectiveness.
Important Aspects of Website Publishing:
SEO means search engine optimization. Search engine optimization is a meth-odology of strategies, techniques and tactics used to increase the amount of visi¬tors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Social Media Marketing (SMM)
SMM is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done in two ways: adding social media links to content, sharing buttons – or promoting activity through social media by updating statuses or tweets, or blog posts.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. SMM became more common with the increased popularity of websites such as Twitter,Facebook, My space, Linkedln, afid YouTube.
Important Instructions for Publishing of a Web Site:
1. Spelling and grammar, paragraphs, headers, lists, and other formatting should be correct.
2. Company contact details are accurate throughout the website.
3. Images and audio and videos are in the correct places, formatted and working on all devices.
Take the necessary steps to ensure that the site design is pixel perfect. If de¬signer has a responsive website. It needs to check the design across all devices. The site should be looking good not just on an office desktop, but also on laptops, tablets, and mobile phones.
Take some time to test and validate all of the different features on the website. Lead generation forms, social sharing, should work flawlessly across the website such as:
1. Thank-you message or page displays after form is submitted.
2. Company logo is linked to the homepage.
3. Load time for site pages is optimized.
Take some time to ensure that the website has been given a solid foundation for , SEO success. From site architecture and content to metadata sitemaps, do not leave any stone unturned such as:
1. Pages have unique page titles (fewer than 70 characters, includes keywords).
2. Pages have keywords (fewer than 10, all words appear in page copy).
3. Spelling and grammar are correct in all information.
4. Alt tags have been added to every image.
Security & Backups
Designer can prevent loss of data and protect against malware and other damages by properly setting up site security and regular backups.
1. 24 × 7 monitoring scripts are installed.
2. A copy of the final website has been made for backup purposes.
3. Ongoing copies of the website are being created and stored on a regular basis.
4. Passwords and other website credentials are stored in a secure database.
Guideline regarding Compliance:
Finally, make sure the website complies with any applicable laws and regulations. Internet law can be hard, and each industry has its own set of rules to follow. Following are a few rules one needs to know about:
1. Web pages offer accessibility for users with disabilities.
2. Terms and privacy policies are visible to website visitors.
This PSEB 10th Class Computer Notes Chapter 4 Web Development will help you in revision during exams.