Punjab State Board PSEB 11th Class English Book Solutions English Advertisement Writing Exercise Questions and Answers, Notes.
PSEB 11th Class English Advertisement Writing
An advertisement is a message carried in one of the various forms of ‘media’ such as newspapers and magazines, radio and television, and the posters and neon signs that we see in the marketplaces. The purpose of most advertisements is to persuade a particular audience or a group of people to buy the product or service offered by the advertiser.
There are, of course, many kinds of advertisements each with a different purpose. Some advertisements are simply informative. The ‘small ads’ columns in the local newspapers, for example, may contain information of items for sale. They include a simple description of the item, but do not normally use the techniques of persuasive advertising. Some advertisements may try to promote a cause or an idea. For example, there are posters carrying messages such as ‘Big Benefits from Small Savings’ or ‘Protect Your Environment’.
The following points should be kept in mind while drafting an advertisement :
- It shouldn’t be too cluttered.
- It should be simple and to the point.
- It should be worded beautifully and tastefully.
- The name of the advertiser and of the advertised product should be given in bold / capital letters.
- A business advertisement should never be too lengthy. It should be as brief as possible.
- The modern reader has neither the time nor the patience to go through lengthy write-ups. Therefore, an advertisement should be short, crisp and pithy.
Examination-Style Examples of Advertisements
(1) You want to sell a typewriter. Write a suitable advertisement to be published in the ‘For Sale’ column of a newspaper.
Answer:
FOR SALE
A Godrej refrigerator, 2005 model, excellent condition. Intending buyers may call at the office of SHARMA ELECTRICALS, Model Town, Ludhiana, between 3 p,m. and 5 p.m. on any working day.
(2) You are Manoj / Abha of 354, Upkar Nagar, Ludhiana. You want to sell the first floor of your newly constructed house. Draft an advertisement in not more than 50 words for publication in ‘The Indian Express’ under their classified column, marked ‘Property for Sale’. Include all relevant details like location, type of accommodation and contact address including telephone number, etc.
Answer:
PROPERTY FOR SALE
The first floor of our newly constructed house in Upkar Nagar is available for sale, as detailed below:
A two-room set with marble flooring and attached bathrooms – a spacious kitchen, a sitting room and a lobby. The balcony overlooks a beautiful public park. Stairs leading to the floor are quite separate, not connected with any other set. For further details, please contact : Manoj Kumar 354, Upkar Nagar, Ludhiana, Phone 5743713.
(3) You are Prashant / Purnima of 202, Laxmi Nagar, Moga. You lost your briefcase while travelling by bus from Moga to Ludhiana. The briefcase contains some valuable documents, including your Board Certificate for All India Secondary School Examination. Draft a notification in not more than 50 words to be published in ‘The Indian Express’ under their column ‘Lost and Found’. Include all necessary details about the lost briefcase to establish your claim.
Answer:
LOST AND FOUND
While travelling by bus from Moga to Ludhiana, I lost my briefcase which contains some valuable documents. It has also my Board Certificate for All India Secondary School Examination. The briefcase is light brown in colour and is of the VIP make. The finder is requested to return it to my address at my cost.
Prashant
202, Laxmi Nagar,
Moga.
(4) You need a stenographer for your office. Write a brief and to-the-point advertisement for the ‘Situations Vacant’ column of a local newspaper.
Answer:
SITUATIONS VACANT
Wanted an experienced stenographer for our Delhi office. Candidate must be a graduate who can handle office correspondence independently. Salary according to qualifications and experience. Apply within 7 days to P.O. Box No. 15020, Amritsar – 110006.
(5) You have recently started a centre for personality development for schoolchildren. Draft an advertisement to be published in a local daily about it, giving all relevant details.
Answer:
NEW AGE CENTRE FOR PERSONALITY DEVELOPMENT
An ideal centre to help boys and girls of all age groups to develop their personality through interactive activities. Special emphasis is given on developing a logical and healthy attitude in the solution of problems. Equal importance is given to the development of body and mind. Duration of course:
6 months. Consolidated fees : Rs 5000/-.
(6) You are Ashok / Ashita of Model Town, Patiala. You have got a foreign assignment and would be going abroad soon. You have a television set and a refrigerator to sell. Draft a suitable advertisement to be published in the classified columns of ‘Hindustan Times’, Delhi.
Answer:
FOR SALE
A Videocon television set and a Kelvinator refrigerator, both of 2013 model, in excellent condition. Owner going abroad shortly. Intending buyers may please contact-
Ashita
545, Model Town, Patiala.
(7) You are the General Manager of Brakes & Brakes India Limited. You want to appoint two sales representatives for your company. Give an advertisement to be published in the classified columns of a local daily.
Answer:
WANTED SALES REPRESENTATIVES
Brakes and Brakes (India) Limited require two young, efficient and hard-working sales representatives to work for the company. Candidates should have an impressive personality and should be able to converse in Hindi and English fluently. Salary and other perks to be commensurate with the candidates abilities. Applications with complete curriculum vitae should reach the General Manager by the 30th of this month.
Brakes and Brakes (India) Ltd
Focal Point, Ludhiana.
(8) Ravi Menon of 54/7, Vasant Kunj, wishes to let out his house. He drafts an advertisement for publication in the ‘To Let’ section of a newspaper, giving the location, type of accommodation, rent expected and contact address. Write the advertisement in not more than 50 words.
Answer:
TO LET
A newly built spacious house in Urban Estate Gokul, is available on rent. It is a three-room set with attached toilet for each room. Provision for car parking also exists. Beautiful lawn in the front and also in the rear of the nouse. Expected rent. Rs 4500/- per month.
Contact : Ravi Menon, 54/7, Vasant Kunj – between 6 p.m. and 9 p.m. – any day of the week.
(9) You are the General Manager of a leading industrial concern. You need a Chartered Accountant for your office. Draft an advertisement in not more than 50 words to be published in ‘Times of India’, New Delhi, under the classified columns.
Answer:
SITUATIONS VACANT
Wanted a Chartered Accountant for our Delhi office. Candidates must have an experience of minimum 5 years in auditing. Salary no bar for deserving candidates. Apply within 7 days to the General Manager, Rogues & Crooks Ltd., Deep Nagar, Ludhiana.
Exercise From Grammar Book (Fully Solved)
(1) Draft an advertisement for a Washing Machine.
Answer:
SAMINA WASHING MACHINE
Get rid of your stress and troublesome hours in a few minutes with Samina’s range of best washing machines. Seamless features as 350-degree Turbo-Jet Technology. One-Key spin, Fuzzy Logic and many others. It will surely take the burden off your shoulders. Available in three models to suit every budget-
→ Fully Automatic Top Load – 10400/-
→ Fully Automatic Front Load – 12490/-
→ Semi Automatic – 8890/-
(2) Draft an advertisement for a Furniture Exhibition.
Answer:
The First Indian International Furniture Exhibition in Delhi
All World Class Furniture On Display
Venue – Pragati Maidan, New Delhi.
Phase I – 18-21 March 20_ _
Phase II – 28-31 March 20_ _
Book Stalls Now
(3) Write an advertisement for the Mysore Silk Saree Centre, offering festival discounts.
Answer:
MYSORE SILK SAREE CENTRE
Spoil yourself with fabulous silk sarees available at Mysore Silk Saree Centre. Sarees of all leading brands available. Reasonable prices. Go east, go west, only we have the best. Special 40% festival discount offer on Dussehra and Diwali. So what are you waiting for ? Visit today.
Address
434, Booth Market, Mysore (Karnataka)
# 0821 – 1234567, 9888123456
(4) Draft an advertisement for a new HD TV Showroom.
Answer:
Navrang Electrovision
Now
Open In Your City Your Long Wait is Over
All HD LED TV Brands – Panasonic, LG, Sony, Toshiba, Videocon, etc. available with us:
All Leading Brands
Under One Roof.
VISIT TODAY
Address
425, Samrala Road, Ludhiana.
(5) Draft an advertisement for ‘The Leather Shop – an all-leather store’.
Answer:
THE LEATHER SHOP
An All-Leather Store in Your City
Real Leather, Not Rexin
Guarantee of Genuineness
Leather Belts, Leather Shoes, Leather Purses and Wallets,
Jackets Also Available Here.
Kindly Visit Soon.
Very Reasonable Prices.
Address
136, Gol Market, Jamalpur, Ludhiana.
Phone Nos. 0161-2670008, 9000007890
(6) Draft an advertisement for admission to various engineering and management courses being offered by an institute of engineering and management.
Answer:
POTHOHAN INSTITUTE OF ENGINEERING AND MANAGEMENT
(Approved by AICTE and Affilliated to Thapar University of Engineering and Management)
REGISTRATION FOR ADMISSION TO ENGINEERING & MANAGEMENT COURSES OPEN NOW
MANAGEMENT COURSES
1. B.B.A (all streams)
2. M.B.A (all streams)
3. PGDBM
4. D.B.M
ENGINEERING COURSES
1. Civil Engineering
2. Electrical Engineering
3. B. Tech., M. Tech.
4. Mechanical Engineering
5. Computer Science & Engineering
6. Electronics & Telecommunication
www.piem.com
(7) Draft an advertisement for high-speed Eco-Bikes – an alternative means of transport.
Answer:
‘Lapero’
India’s First Eco-Bike
Now Launched
Say Bye-Bye to Pollution
Features:
- Korean Tyres
- Alloy Rims
- High-end Battery
- 100 Km Per Charge
- 6-Speed Gear Box
- Digital Display
- Disc Brakes
Price : 55600/-
(8) Draft an advertisement for an electric car.
Answer:
‘Chanta Figore’
India’s First Electric Car
Now Available at Its Exclusive Showrooms
Features:
- Electronic Engine
- Top Speed-135 kmph
- 29.8 kw Electric Motor
- 155 km per charge
- Kerb Weight- 1516 kgs.
- Single-Speed Gearbox
(9) Draft an advertisement for ‘Swachh Bharat Mission in rural areas.
Answer:
(10) Draft an advertisement for a store of affordable Ayurvedic Products.
Answer:
Arihant Ayurveda Store
- All Types of Ayurvedic Products Available
- All Leading Brands Like Patanjali, Baidyanath, Dabur, Deendayal.
- Very affordable rates.
- A Qualified Ayurvedacharya Available for Consultation
- Say ‘Yes’ to Ayurveda and ‘No’ to Harmful Chemicals
Advertisement-Writing Tasks for Practice
- Write out a paragraph advertisement, for release in a family magazine, to promote a new toothpaste being made by the company you are working for.
- You want to sell your television set. Draft a suitable advertisement in about 50 words to be published in the ‘For Sale’ column of a newspaper.
- You want to seek a suitable match for your sister who is an M.A. in English and is working as a college lecturer. Draft a suitable advertisement for the Matrimonial column of a local daily.
- On transfer to a far-flung area, you want to dispose of some of your household items. Draft a suitable advertisement in about 50 words for insertion in the ‘For Sale’ column of a newspaper.
- You are an athletics coach just returned from the U.S.A. You require a job. You are XYZ. Your phone number is 6663232, Moga. Write out an advertisement for a newspaper.
- You have lost your pet dog. Draft a suitable advertisement in about 50 words to be published in the ‘Lost and Found’ column of a newspaper.